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Drupal Gardens and the evolving business climate
With nearly 10,000 sites launched before it is even out of beta, Drupal Gardens is poised to change the shape and scale of the entire Drupal ecosystem. At the same time, more million dollar deals, more national governments, and more multi-billion dollar companies such as Accenture, IBM, and Cap Gemini are turning to Drupal as a solution. What does this mean for existing Drupal businesses? Are these new opportunities, or new risks? How does the little guy avoid being trampled or left behind?
In this session I'll give you a brief introduction to Drupal Gardens, and highlight some of the other recent business deals that I think are likely to shape the course of Drupal in the near future. Plenty of time will be reserved for your thoughts, comments, and questions.
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Drupal Market is changing:
LOW END - from below:
Drupal Gardens
point-and-click drupal-based website building
=> As a way to start a project !
HIGH END - from above:
New big players ("Elephants") in the Drupal Services market:
- IBM
- Accenture
- Capgemini
- T-Systems (!)
=> Several 50-developer-Drupal-Team Player in Germany alone
=> Pressure !!!
=> What to do as freelancer / small drupal-based website-building business ??
=> Become immune !!!
Change yourself!
Change the game yourself!
GROW:
Grow from "Building Websites" to offering services (e.g. Make > Host > Scale > Update)
Grow to cover all needs
=> CATCH BIG FISH !!!!
SPECIALIZE
=> become one of the bes in particular field!
by
- Industry
- Technology
- Customer Problems
vertical Specialization - focus in sepcial area, like:
- Process
- SEO
- Performance
- Usbaility
- Scalability
- Search
- Migration
- Integration
- Social Media
- Media Handling
- ...
FORM PARTNERSHIPS
- don't be alone !!
- make yourself known through partner/partnerships!! => Press releases!!!
e.g. with:
- become an Acquia partner!
- subcontract from bigger firms (only way with governmental projects with special formal/legal requirements!)
- hosting companies
- services like icanlocalize.com
MAKE PRODUCTS
- things your customers can buy right now
- scalable business modell!
- Make Distributions and let Acquia sell it (soon)
- Drupal App-Store coming!?!
OFFER SERVICES
- SaaS - Software as a Service (like icanlocalize.com)
CREATE outsourced TURNKEY SOLUTIONS
- outsource development?
- outsource hosting
- outsource billing etc.